As companies move to a hybrid workforce, the race is on among vendors selling digital headquarters (HQ) platforms that bring remote and in-person staff together, for both official work and casual social interactions. Such a metaverse would be a virtual incarnation of a HQ office, where both remote employees and those in the physical HQ work and collaborate.
The past year has seen the launch of a crop of virtual HQ startups, including one large enterprise software vendor has officially moved into the digital HQ space. Unlike existing collaboration and communications tools, virtual HQ platforms emphasize building and reinforcing corporate culture by enabling less structured, more spontaneous interaction, similar to a real office environment. They try to recreate impromptu experiences in the physical office, such as running into a co-worker in the hall, who might mention she’s just made a breakthrough on a difficult project.
Different virtual HQ platforms take slightly different approaches. Some emphasize work responsibilities while others focus more on social spontaneity. They all try to capitalize on how many companies are rethinking the purpose of the office.
To do a virtual HQ effectively, companies need to understand the needs of users very well, You need to understand who would be well-served by a virtual HQ model, and who would not. Various virtual HQ models are so new, however, that enterprises are just starting to explore.