Chinese internet technology multinational ByteDance is undergoing a major restructuring process. As part of the exercise, it’s firing people in certain departments.
According to media reports, at least 100 employees, many of them in their first year, have been released from the service of Ohayoo’s ByteDance gaming platform, launched in 2019. Most belong to the marketing department, while others belong to the departments of research and development of technology and games.
In early August, after the departure of Ohayoo’s boss, the business, marketing, and products divisions were merged into the distribution division.
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One reason for these restrictions is the stricter regulations affecting the Chinese gambling industry. It becomes impossible to get copyright approval for online games in the country. In addition, advertising in the gaming and education space has declined in recent times. There was a drastic drop in advertising activity, which also negatively impacted the commercial area, which boosted Bytedance’s downsizing.
In August 2021, there were a series of restrictions on ByteDance’s educational venture, Dali Education. The plan was to lay off part of the team, while the rest would be transferred to various other products under the aegis of ByteDance.
TikTok ByteDance Beijing owner introduced the edtech Dali brand in 2020 due to the growing demand for online training due to the pandemic. The company maintains several education-related apps that offer both English classes and face-to-face courses.