As the industry continues to grapple with labor restrictions – US trucking associations have identified a driver shortage at 80,000 – employers are focusing on the most efficient hiring and retention tools.
But what executives want most now is essential “everything,” said Kim Beck, vice president at consultancy Cottingham & Butler.
According to a recent survey of executives at Conversion Interactive Agency and the Professional Manager Agency, time at home tops the list for some. The weekly salary guarantee was chosen as the distant #2 that managers find most attractive in a job.
But more and more executives across all industries have begun to focus on what comes forth in the survey: benefits. They are investigating how benefits can be used as a loyalty tool.
According to the results, the number of employers offering disability, critical illness, and accident insurance grew by more than 8% compared to the previous year’s survey data. The reason is that there is little to no cost to companies, the report said. 77% of respondents said they offer voluntary life insurance and 67% have accident insurance.
Employers are also changing the speed at which they deliver benefits, according to Steve Sichterman, vice president of Transportation for ConversionU at Conversion Interactive Agency.
Beck’s consulting firm also sees a demand for free food stamps and food when drivers can’t take advantage of truck stops, as well as stronger employee assistance programs and stress counseling services, he said. Employees also want 100% coverage for COVID-19 testing, treatment, and vaccinations.