Employee experience: digital transformation can improve it-humanresources.vision

Employee experience: digital transformation can improve it

Successfully implementing a digital transformation requires careful consideration of the various parts of the business. But one thing that is repeatedly forgotten in this process is the employee’s experience. Let’s see why a transformation strategy can be driven by an “employee-first” approach.

The pandemic affected many aspects of business, but this period highlighted the urgent need to digitally transform our organizations as quickly as possible. This digital transformation took a long time, but in the wake of the pandemic, those who had not yet developed a strategy quickly discovered just how vulnerable they were.

The shift to telecommuting exposed these digital deficiencies. Companies that have not yet prioritized transformation saw the impact quickly. In the first few months of the pandemic, software vulnerabilities, poor communication, and exploitable vulnerabilities in an organization’s cybersecurity came to the fore.

How important is employee experience?

You cannot achieve a positive employee experience with just a monthly salary check. Employees enjoy many different and intangible areas of the business, and one of the organizational challenges is recognizing who they are. Employee experience is an integral part of all phases of the employee lifecycle. The digital recruitment process, the quality of shipment, training and development, reward and recognition: each step must be analyzed, new software tested, new initiatives tested.

And it affects different levels: the physical, the sensory, the emotional, and the rational. Every day, the team makes decisions based on how they can improve their experience. For managers in this area, learning from interactions with employees is a constant challenge. Where do employees prefer to work? What makes an employee choose one communication platform over another? How do people find the information they need to do their jobs?

What influences the employee experience?

But what do we mean by employee experience? Simply put, the employee experience is the employee’s overall emotional encounter in all aspects of their journey within the organization. As companies focus on the customer experience – website usability, web accessibility, easy shopping, customizable buying suggestions – and so on – the value of paying equal attention to the employee experience is gradually being recognized.

The right digital tool

Outdated technology has traditionally been a worker’s disgrace and a major cause of declining productivity and performance. But to introduce new technology into a business, you must keep an eye on its adoption. Intergenerational differences and habitual resistance from workers can make it difficult to launch such initiatives. This resistance must be taken into account in any digital transformation strategy.

Training and development

Most employees strive to develop their careers within an organization to increase their responsibilities, skills, and earning potential. Nearly two-thirds of workers have left jobs that do not offer obvious career advancement opportunities. Give your teams the right tools to hone skills and promote lifelong learning, and you’ll increase engagement, trust, and loyalty.

Corporate social responsibility

It’s also becoming increasingly important for employees to show that their company gives more than its profits. How we act has a direct impact on how our people think about our organizations and their work. According to statistics, 55% of employees say they will choose to work for a socially responsible company even if the salary is lower, while 51% will not work for a company without strong CSR commitments.

Flexibility

After many years of flexibility, struggling with trust issues, a new way of working is emerging. The hybrid workplace, a by-product of the pandemic, offers more opportunities than ever for employees and organizations. By promoting the work-at-home model and reshaping the role of traditional office space, flexibility has now found a structure that works for both sides of the business, increasing productivity, employee satisfaction, and better balance in personal life.

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